Toyota and Honda want to Win Back Sales Share from Hyundai Sonata with New Models

Thursday, July 14, 2011

Not too long ago, if someone told you that a South Korean model would challenge America’s best selling sedan, the Toyota Camry, you would have probably laughed in his or her face.
Needless to say, a lot has changed over the past few years with Hyundai and in particular its latest Sonata sedan, not only challenging, but this past May even surpassing the Camry in U.S. sales for the first time in history.
Of course, the fact that Toyota’s production capabilities were seriously affected by the aftermath of the March 11 earthquake, tsunami and nuclear disaster in Japan, played a significant role in Hyundai’s accomplishment.


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