Braun, whose real name is Scott Samuel Braun, not only discovered Bieber on YouTube but got him signed to Island Records under L.A. Reid.
Braun will now try to duplicate his Bieber success with Cody Simpson.
Cody says,
“I’m a big fan of Justin’s. We support each other a lot. He was talking to me yesterday about the songs he liked off my album. People say we’re in a competition, but it’s really like being friends and part of a family. It’s definitely not something that should be seen as a rivalry.”
Scooter Braun, who was born in New York, got his start by organizing parties while attending Emory University.
His events attracted celebrity performers like Ludacris and Britney Spears, and when he was 19-years-old created his own party-promotion company.
In 2002, Jermaine Dupri hired him as Director of Marketing of So So Def Records, and at age 20 was named Executive Marketing Director.
In addition to Justin Bieber, Braun also manages singer Asher Roth and has business connections to wake board guru and champion Paulie Koch.
Scooter currently owns and operates two music labels - Raymond-Braun Media Group (RBMG) which is co-owned with Usher, and Schoolboy Records.
Even though Simpson was just signed and is already getting asked about collaborations with Bieber.
Simpson has released one album and just completed a short U.S. tour with friend and fellow teen singer Greyson Chance who was also discovered on YouTube and signed by Ellen DeGeneres’ label “eleveneleven”.
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